{"id":1166039,"date":"2023-09-07T11:16:13","date_gmt":"2023-09-07T18:16:13","guid":{"rendered":"https:\/\/www.moviemaker.com\/?p=1166039"},"modified":"2024-08-22T15:07:41","modified_gmt":"2024-08-22T22:07:41","slug":"toronto-film-school-brand-video","status":"publish","type":"post","link":"https:\/\/www.moviemaker.com\/toronto-film-school-brand-video\/","title":{"rendered":"Toronto Film School\u2019s Brand Video: Where Dreams Get Real"},"content":{"rendered":"<p>These days students have endless education options to learn tips and tricks of the trade, from the less formal streaming of online vlogs and podcast tutorials to more formalized academic options. For Toronto Film School (TFS) students and alumni who were hired to create the school\u2019s latest brand video, the real learning happens through real-world collaboration and opportunities.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"iframe-container\"><iframe loading=\"lazy\" title=\"Make Your Creativity Your Career - Toronto Film School. Your In.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3S6cL1zGius?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Toronto Film School Brand Video<\/figcaption><\/figure>\n\n\n\n<p>TFS Brand Manager Eugenia Anton says TFS didn\u2019t need to hire a creative agency to lead this marketing initiative. \u201cWe\u2019re fortunate that creative agencies are routinely recruiting our students to help them develop award winning production work for their clients so we immediately knew that we could jump in and work with that great talent directly too&#8230;. so we hired them,\u201d says Anton. \u201cWe gave them the opportunity to practice what they\u2019ve learned on a real set, with real stakes, and the result is a masterpiece in visual storytelling. The participation of students intertwined amongst the narrative of the creative is all kind of meta.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"885\" src=\"https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/TFS_MovieMaker_01-1180x885.jpg\" alt=\"\" class=\"wp-image-1166041\" srcset=\"https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/TFS_MovieMaker_01-1180x885.jpg 1180w, https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/TFS_MovieMaker_01-428x321.jpg 428w, https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/TFS_MovieMaker_01-788x591.jpg 788w, https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/TFS_MovieMaker_01-1536x1152.jpg 1536w, https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/TFS_MovieMaker_01-2048x1536.jpg 2048w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n\n\n\n<p>The new brand video shows the transformation of a girl named Maya, from a creative child directing her friends in make-believe movies, through her experience as a film school student developing her craft at TFS, to a confident adult filmmaker, calling the shots on the set of her new project.&nbsp;<\/p>\n\n\n\n<p>For Morvarid Alinejad, who played Adult Maya, the experience resonated with her own journey. \u201cIt was amazing! It was kind of like my own story,\u201d the Acting for Film TV &amp; Theatre alumna says. \u201cMaya is someone who is following her dream, you know, and I\u2019m living that, so it was easy to get into her character.\u201d&nbsp;<\/p>\n\n\n\n<p>The TFS experience is focused on genuine collaboration, raw creativity, and real-world, hands-on practical learning. That\u2019s why the brand video\u2019s producer, Nason Markwell, himself an alumnus of the TFS Film Production program, says it was so important for current students and recent graduates to be involved in the production.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"664\" src=\"https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/TFS_MovieMaker_02-1180x664.jpg\" alt=\"\" class=\"wp-image-1166042\" srcset=\"https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/TFS_MovieMaker_02-1180x664.jpg 1180w, https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/TFS_MovieMaker_02-788x443.jpg 788w, https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/TFS_MovieMaker_02-428x241.jpg 428w, https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/TFS_MovieMaker_02-1536x864.jpg 1536w, https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/TFS_MovieMaker_02-2048x1152.jpg 2048w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n\n\n\n<p>\u201cWe knew that we could tell a great story while also making it a learnable experience for students,\u201d he states. And speaking about what the current students brought to the table, Markwell muses, \u201cThe team&#8217;s diverse perspectives and skill sets really improved the end result. From industry vets to existing students, the diversity worked beautifully.\u201d&nbsp;<\/p>\n\n\n\n<p>Two of those students, Eric Currier and Taisen Colcher, were from TFS\u2019s Video Game Design programs. On the brand video, they had the role of Tech Trainees, and they rave about getting to explore something new.&nbsp;<\/p>\n\n\n\n<p>\u201cAs I was working on this project, I just loved the idea that I could actually take the information I\u2019ve learned in video game development and apply it to a different medium and mix it up,\u201d says Colcher. And Currier echoes those thoughts, \u201cIt definitely opens up ideas about different avenues and opportunities to use our skills beyond an exclusive focus on video games.\u201d<\/p>\n\n\n\n<p>Bryanny Bailey, a student in the TFS Writing for Film &amp; TV program, worked on the brand video as a Script Trainee, shadowing the Script Supervisor. This is exactly the type of experience, she says, that affirms she made the right decision enrolling in film school.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/Screen-Shot-2023-09-06-at-10.09.17-AM.png\" alt=\"\" class=\"wp-image-1166040\" style=\"width:772px;height:142px\" width=\"772\" height=\"142\" srcset=\"https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/Screen-Shot-2023-09-06-at-10.09.17-AM.png 1144w, https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/Screen-Shot-2023-09-06-at-10.09.17-AM-428x79.png 428w, https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/Screen-Shot-2023-09-06-at-10.09.17-AM-788x145.png 788w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/figure>\n\n\n\n<p>\u201cWhat makes people on fire, and alive, and passionate, is being around other people that share that desire and intensity for the same thing,\u201d Bailey enthuses. \u201cWhen you\u2019re around creative people in class or on sets, you want to be creative. The in-person team experience lights a fire in you.\u201d<\/p>\n\n\n\n<p>As for what advice she would give to an aspiring filmmaker, trying to decide what their next step should be, Alinejad says to be like Maya in the video; keep going, pursue your passion, work hard, and don\u2019t look back.<\/p>\n\n\n\n<p>\u201cI hope everybody sees that a career in a screen productions isn\u2019t just a dream. There are countless career opportunities. Pursue the process. Chase your goals. Find the experts and learn from them. Because after I decided to come to TFS and really pursue this life, every moment I\u2019m grateful for it. I never regret it.\u201d&nbsp;<\/p>\n\n\n\n<p>You can check out Toronto Film School\u2019s <a href=\"https:\/\/www.youtube.com\/watch?v=3S6cL1zGius\" target=\"_blank\" rel=\"noopener\">new brand video<\/a> above, and learn more about TFS at <a href=\"http:\/\/torontofilmschool.ca\" target=\"_blank\" rel=\"noopener\">torontofilmschool.ca<\/a> or  the school\u2019s <a href=\"https:\/\/www.youtube.com\/@TorontoFilmSchool1\" target=\"_blank\" rel=\"noopener\">YouTube channel<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"These days students have endless education options to learn tips and tricks of the trade, from the less formal streaming","protected":false},"author":850,"featured_media":1166043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"disable_comments":false,"cm_data":"","cpt_newsletter_id":0,"tpd_coauthor":[],"tpd_feed_delay":[],"is_tpd_lists_single_post":false,"tpd_featured_posts_arr":"","tpd_franchise_content":"","hide_featured_img_single_post":false,"msn_featured_video":[],"_msn_custom_title":"","tpd_featured_video":[],"tpd_sponsored_post_logo":"","tpd_sponsored_post_logo_link":"","tpd_sponsored_post_logo_width":0,"tpd_sponsored_enable_nofollow":true,"tpd_disable_incontent_ads":false,"tpd_disable_right_rail_ads":false,"tpd_disable_after_content_ads":false,"tpd_disable_header_ads":false,"tpd_disable_sticky_footer_ads":false,"tpd_disable_video_ads":false,"tpd_disable_outbrain":false,"tpd_affiliate_disclaimer":[],"footnotes":""},"categories":[41706,35967],"tags":[39187],"coauthor":[],"feeds":[],"class_list":{"0":"post-1166039","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-film-schools","8":"category-sponsored-editorial","9":"tag-sponsored-editorial"},"thumbnail":"https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/TFS_MovieMaker_03-428x241.jpg","fimg_url_thumb":"https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/TFS_MovieMaker_03-428x241.jpg","fimg_url":"https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/TFS_MovieMaker_03-788x444.jpg","author_name":"MM Writers","author_avatar":"https:\/\/secure.gravatar.com\/avatar\/373cae3df71431208a1092045a2c20f671f62dbfe5db55f5c0d46eadc1309928?s=96&#038;d=mm&#038;r=g","author_link":"https:\/\/www.moviemaker.com\/author\/mm-writers\/","coauthors":[],"primary_category":{"term_id":41706,"name":"Film Schools","slug":"film-schools","taxonomy":"category","url":"https:\/\/www.moviemaker.com\/category\/film-schools\/"},"featured_img_medium":"https:\/\/www.moviemaker.com\/wp-content\/uploads\/2023\/09\/TFS_MovieMaker_03-788x444.jpg","post_categories":["Film Schools"],"_links":{"self":[{"href":"https:\/\/www.moviemaker.com\/wp-json\/wp\/v2\/posts\/1166039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moviemaker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moviemaker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moviemaker.com\/wp-json\/wp\/v2\/users\/850"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moviemaker.com\/wp-json\/wp\/v2\/comments?post=1166039"}],"version-history":[{"count":0,"href":"https:\/\/www.moviemaker.com\/wp-json\/wp\/v2\/posts\/1166039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.moviemaker.com\/wp-json\/wp\/v2\/media\/1166043"}],"wp:attachment":[{"href":"https:\/\/www.moviemaker.com\/wp-json\/wp\/v2\/media?parent=1166039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moviemaker.com\/wp-json\/wp\/v2\/categories?post=1166039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moviemaker.com\/wp-json\/wp\/v2\/tags?post=1166039"},{"taxonomy":"coauthor","embeddable":true,"href":"https:\/\/www.moviemaker.com\/wp-json\/wp\/v2\/coauthor?post=1166039"},{"taxonomy":"feeds","embeddable":true,"href":"https:\/\/www.moviemaker.com\/wp-json\/wp\/v2\/feeds?post=1166039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}